Aug 13th
2020

A Cut Above The Rest

Written by  Justin Thomas - Media Consultant
A Cut Above The Rest

Of all the things that we could never have envisaged at the start of 2020 would be the state of our hair. Seriously, who thought they would end up looking like Chewbacca by June? That’s where we got to and we can all understand why the desperate rush back for a cut, blow and style. For me, it was a nice razor cut and beard definition. Not that I was doing too bad a job myself but, it needed an expert’s attention.

Oh, how quickly this has all turned. Within weeks we were hearing many views of hygiene standards at our nation’s coiffuring outlets. To be fair, it is not something that we have traditionally given deep thought to. We pay depending on several factors, and the level of cleanliness has always been one of those. The more we pay the cleaner and smarter the environment we enjoy during the process.

Now this subject is front and centre. It is time that the hygiene industry took note and pressed forward with specific hygiene campaigns aimed at hair-dressers, salons, massage specialists and nail bars. These services involve close contact with a person outside of your personal bubble. Mostly they involve touching and breathing air in close vicinity. What can we do to support this change?

Increased availability of dispensers is a given. At the entrance it is vital to offer hand sanitising. Offering masks on arrival and further sanitising dispensers at the till and each booth would enhance the user’s feeling of safety. Increased PPE worn by the workers with adequate bins and managed disposal will provide further confidence. It is vital to communicate this to the customer through signage, visible from their position.

What about the air? With such proximity, we need to provide cleaner air for the environment. They can achieve this through active air filtration systems that pass the air through UV sterilisation. This will eliminate 99.9% of all viruses and bacteria, including nCovid-19. Systems such as Biozone PowerZone or Biozone PR Air Purification offer this cleaning with minimal installation disruption and 24/7 air cleaning that will protect both the worker and the user.

Finally, we can introduce matting that makes the environment safer. Our matting protects from slips and provides increased sanitation at entry points by sanitising footwear as users enter the premises. Our Microshield Entrance Mat and our Social Distancing Mats can increase worker safety whilst providing continual reminders of distancing and reduction in potential vectors in your premises.

It is vitally important to ensure your customers are aware of all the technology used to keep them, and your staff, safe throughout the present corona-climate. Clear signage displayed in prominent locations and working closely with established hygiene firms will allow your business to flourish safely under the new conditions. Once this is all over? You’ll probably be keen to keep a lot of the passive changes in place.

Your business provides cleanliness and hygiene, as does ours. Now is the time for us to work together to make things healthier and safer for our mutual users. Call us or drop us an enquiry today and we’ll help you make your customers confident in your services in our present nCovid-19 state.

Justin Thomas - Media Consultant

Justin Thomas - Media Consultant

Justin Thomas has been involved with Zenith Washroom Solutions (formerly ABC hygiene) since 2009. At first providing ABC hygiene's 2nd web solution then guiding Zenith Washrooms' online presence. This exploits the latest technologies whilst focusing on user experience improvements from the core.

During the past decade Justin has learned a huge amount about the hygiene industry through this work. Now Justin is a contracted media consultant to Zenith Washrooms. This provides a full range of online marketing solutions to Zenith Washrooms. This provides Zenith Washrooms to focus on providing a leading hygiene services solution for their customers.

Justin provides online media presence for a number of small technical businesses based in the UK. Justin lives with his wife and daughter enjoying a wide range of activities. Core being motorcycle maintenance, cooking, music and being a tech geek.

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